Pharmaceutical Consultancy India. New market entry in the European Union. Re-engineering of US Nutraceuticals business. Industry-first evidence based promotion for  specialty nutraceutical in Europe. New animal health applications for specialty  nutraceutical in key international markets. Repositioning of specialty nutraceuticals as OTx  for global leadership. Position extension of human nutraceutical and  serious immune modulator for Quality of Life Support in companion animals  undergoing chemotherapy and radiation. Quantum leap in sales and profitability with new  Animal Health business strategy in Asia. Reversed price decline for European product  group. Reversed sales decline for global product with  new formulations. Facilitated leadership of minority Animal Health  Business with strategic acquisition. Reversed profit decline for global Animal Health  Business with COGS rationalization. Protected European registration and reversed  Asian trade barrier for US feed supplement. Enhanced valuation of Global Animal Health  business with competitive registrations.
Pilot of proprietary cosmeceutical at world's most  famous luxury store in Europe. Launching specialty nutraceuticals in medical  foods.


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Cetalus LLC is a Pharmaceutical and Life Sciences Consultancy firm that makes available BEST IN CLASS human and animal health products from the world’s leading manufacturers through 1100 top ranking marketers in 40 COUNTRIES. These pharmaceutical, nutraceutical and cosmeceutical products are unique, proprietary, supported by research and have attained or have the potential to attain leading positions on a global basis.

Headquartered in the United States, we are a retainer-based management consultancy that specializes in Pharmaceutical Consultancy, Strategy, Licensing and Acquisitions and New-market entry. World’s leading manufacturers of Human Pharmaceuticals (Rx, OTx, OTC), Nutraceuticals, Functional Foods, Cosmeceuticals and Animal Health Products consult us to in-license, out-license, acquire or divest, or enter a new market e.g. India and in so doing, we connect with and secure collaborations with the best marketing companies in the Americas, India, Asia/ Pacific and Europe.

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About Us
Key Practice Areas

    Geographic Groups
    India Market Entry
    India Sourcing
    Industry Groups
    Strategy Groups
    Therapeutic Groups
Research
Cetalus World
Experience Base
   Animal Health
   Cosmeceuticals
   Functional Foods
   HUMAN PHARMACEUTICALS - Rx, OTx, OTC
   India Market Entry
   India Sourcing
   Nutraceuticals
Testimonials
Contact Us



A Message from our CEO,
Ajay Srinivas
Ajay Srinivas

We accept assignments ONLY where we believe we can provide TRANSFORMATIONAL BENEFITS for example, securing a leading position in a key Geographic Group such as South America, or a key therapeutic group such as Diabetes. WE DO NOT ACCEPT ALL ASSIGNMENTS.