Cetalus - About Us

Pharmaceutical Consultancy India. New market entry in the European Union. Re-engineering of US Nutraceuticals business. Industry-first evidence based promotion for specialty nutraceutical in Europe. New animal health applications for specialty nutraceutical in key international markets. Repositioning of specialty nutraceuticals as OTx for global leadership. Position extension of human nutraceutical and serious immune modulator for Quality of Life Support in companion animals undergoing chemotherapy and radiation. Quantum leap in sales and profitability with new Animal Health business strategy in Asia. Reversed price decline for European product group. Reversed sales decline for global product with new formulations. Facilitated leadership of minority Animal Health Business with strategic acquisition. Reversed profit decline for global Animal Health Business with COGS rationalization. Protected European registration and reversed Asian trade barrier for US feed supplement. Enhanced valuation of Global Animal Health business with competitive registrations.
Pilot of proprietary cosmeceutical at world's most famous luxury store in Europe. Launching specialty nutraceuticals in medical foods.

Cetalus LLC is a TRANSFORMATIONAL MANAGEMENT CONSULTANCY FIRM ...

We accept assignments where we believe we can provide superior, practical and transformational benefits for the Principal – Licensor, Discover, Manufacturer and their Clients - Licensee, Marketer, Distributor on a sustainable basis, for example, securing a leading position in a key therapeutic group such as Diabetes or Immune Modulation.

Cetalus combines intellectual depth, experiential breadth, with superb project management expertise to provide unparalleled support for our Principals and their Clients.

The process is initiated with GAP AND TARGETING ANAYLSES to determine which companies would be the most appropriate Buyers or Sellers, Licensees or Licensors.

Contact is established at the DECISION MAKING LEVEL and CONFIDENTIALLY. If there is significant interest and AGREEMENT ON MARKET SHARE, RANK, FORECASTS, PRICES, ASSET VALUE, discussions proceed to CONFIDENTIAL DUE DILIGENCE, ASSET PURCHASE AGREEMENTS and LICENSING AND SUPPLY AGREEMENTS.

Post execution of AGREEMENTS, Cetalus provides advice on INTEGRATION PLANNING and facilitates timely progression of pre-launch activities including PRODUCT REGISTRATIONS and LAUNCH MARKETING STRATEGIES allowing for timely LAUNCH. POST LAUNCH SUPPORT is provided to ensure necessary STRATEGY MODULATION for successful commercialization.

Cetalus helps build TRUST, TRANSPARENCY, TWO-WAY COMMUNICATIONS and MOMENTUM THROUGHOUT the process, finding COMMON GROUND and ALTERNATIVE STRATEGIES when facing contentious issues and preventing projects from being de-railed.

… and thus we believe we contribute to transformational benefits for our Principals and their Clients.